Talent Acquisition Strategies

Talent acquisition strategy

Talent Acquisition Strategies

In this post, we’ll cover:

  • What talent recruitment marketing is.
  • 7 effective strategies to consider.
  • How a Talent Acquisition partner can help.

What is Recruitment Marketing?

Not to be confused with recruiting, recruitment marketing is about promoting your organization and your culture in addition to specific job openings.

Infographic of the Recruitment Marketing Funnel

Recruitment marketing comes in many forms, everything from building up your online presence to application generation to reach the right type of talents. 

Thoughtful recruitment marketing strategies encompass many online marketing tactics so you’re reaching the widest pool of qualified applicants where they’re spending time online.

Let’s dive into some strategies to help you find the right talents for your organization.

7 effective Strategies to Attract Top Talent in 2022

The applicants journey is complex. With multiple channels for talents to conduct research and a lot more options for them to choose from when it comes to the job pool. It’s important to stand out and have a presence in the places top talents are searching.

1. Optimize your website for applicants with a career page

Your website is your organization’s first impression for most applicants. They should be able to identify what you do, who you serve, and be able to navigate to more information about careers and your organization’s work culture.

Your career website or page is really the only place you can create content toward prospective talents. It’s where you communicate benefits, what your current employees love about your culture, and promote open positions.

In order for your website and career page to show up in search results, you also need a robust search engine optimization strategy built around your brand keywords.

2. Showcase your brand on social media

Social media is a great place for applicants to learn about your organization and your culture. 

Because social media is meant to be social, it lends itself well to sharing culture-related content, e.g. an in-office event or employee benefits.

Social media is effective at attracting talents. In fact, leads developed through social media activities convert seven times more frequently than other leads.

Another benefit of using social media sites like Facebook and Instagram is that with Facebook ads you can target  new audiences who may not know your brand and organization.

Facebook advertising allows you to run ads on both Facebook and Instagram and target users based on their current job titles, education level, interests, and location. 

3. Manage your brand on review sites

Applicants want to get an idea of how your current employees enjoy working for your company, and reviews gives them a tool to do just that. Thus, it is essential that you’re managing your employer reviews and respond accordingly.

Prospective talents see review responses as important as the review itself. In fact, 75% of applicants are likely to apply for a job if the employer actively manages their employer brand.

Another aspect of employee reviews is that if you’re noticing patterns among negative reviews around micromanagement or time-off policy, you can work with your leadership team to identify solutions that will make current employees happier and can help attract top talent.

4. Promote your brand on job boards

By promoting your job openings on job boards that allows you to post them for free, you can increase your chances of getting seen by the right talents. 

Doing so allows your brand to  show up ahead of other listings on these sites. Thus, increasing the chance that applicants will click to your posting instead of a competitor’s.

5. Engage with prospective talents using live chat

When you add live chat to your career site or page, you’re able to engage with prospective talents 24/7. 

Applicants might have questions about the best way to get in contact with you, questions regarding a job opening, or even where your office is located. These are all questions that can be easily answered through live chat, and, you can collect lead information in the process so you can follow up later.

Live chat with potential talents.
Photo by DocuSign on Unsplash

6. Use email marketing to keep your brand top of mind

Once you’ve collected an applicant’s information, you can keep your organization top of mind through email marketing.

Consider sending emails regarding relevant awards you’ve won (like Best Places to Work in Stockholm), on how your teams are coming together while working remotely, or a client your organization recently helped,  along with job openings.

Keep in mind what prospective talents would be interested in and what can set your brand apart from others.

7. Use video to engage talents

More than 80% of people say they want to see more video content from brands they engage with, and people retain 95%of the message they watch in a video (up from 10% of what they retain from reading text).

Videos give you a way to connect with prospective talents on a deeper level than any other content you create.

You can use video marketing to showcase your culture, educate on what your organization does, and highlight employee testimonials so applicants can grasp what it would be like to work within a organization like yours.

Ready to get started with your new talent acquisition strategy?

The right strategy can make finding and attracting top talent much easier. 

It all comes down to identifying the right mix of tactics to make your talent acquisition strategy a success. 

Let TAlytic help you! A recruitment marketing partner can not only identify the right strategies to help you reach your recruitment goals, but they can take care of running and optimizing your campaigns, so you can focus on getting the right talent through the door and settled in their perfect roles.

To summarize, here are our recruitment marketing ideas:

  1. Optimize your website for applicants with a careers page
  2. Showcase your brand on social media
  3. Manage your brand on review sites
  4. Promote your brand on job boards
  5. Engage with prospective talents using live chat
  6. Use email marketing to keep your brand top of mind
  7. Use video to engage talents
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